Concept generation and presentation occur during this first phase. Project parameters are established and research is done prior to starting concept work. Project research can be done internally by our staff or provided by our clients. We like to keep our clients involved in development by having a mid phase review of our intial ideas. We've found our clients typically feel comfortable enough to select a direction based on these initial sketches and

then move directly to Phase 2. However, we are able to taylor our level of presentation to suit our clients needs. We can prepare everything from faxable line drawings to mounted color renderings and multipage bound booklets.

What occurs during Phase 1?
| Typical line art concept presentation |
| Potential high level sketch presentation |
| Potential color rendering presentation |

What occurs during Phase 2?
What occurs during Phase 3?